Pochampally Ikat Handlooms Break Global Sales Records Amid Rising Export Demand
Telangana’s Iconic Weave Sets New Milestones in Global Markets
A Legacy Woven in Excellence
Pochampally Ikat, a cherished handloom craft from Telangana, has surged to global prominence, breaking sales records with unprecedented demand from international markets. Known for its unique geometric patterns and intricate dyeing techniques, this GI-tagged handloom has become a global symbol of India’s artisanal heritage.
According to the Ministry of Textiles, Pochampally Ikat exports rose by 35% in the financial year 2023-24, with total exports reaching ₹1,200 crore. Major markets driving this growth include the United States, the United Kingdom, Japan, and emerging regions in the Middle East and Southeast Asia.
Sustainability Driving Global Appeal
The demand for Pochampally Ikat has been fueled by its eco-friendly production process. Artisans use hand-dyeing techniques with natural colors, aligning with the rising global trend for sustainable and ethical fashion. Telangana’s proactive promotion of sustainable handloom practices has positioned Pochampally Ikat as a sought-after choice among environmentally conscious buyers.
Government Support Spurs Growth
The Telangana government’s initiatives have played a pivotal role in catapulting Pochampally Ikat to international acclaim. Programs under the Telangana Handloom and Textiles Department, such as financial assistance schemes, training for artisans, and international marketing support, have amplified its visibility.
Events like the Weave Telangana campaign and the International Handloom Expos in Hyderabad have further spotlighted the craft, ensuring its reach extends beyond Indian borders. These efforts are part of the state’s broader strategy to make Telangana a hub for heritage handlooms.
Economic Upliftment for Artisans
The surge in global sales has brought direct benefits to over 5,000 weaver families in Telangana. Data from the Telangana Handicrafts Development Corporation indicates a 20% rise in artisan incomes, offering a stable livelihood to communities dedicated to preserving this traditional craft.
Global Recognition for a Timeless Craft
Pochampally’s inclusion in UNESCO’s list of “Best Tourism Villages” has enhanced its global profile. The craft’s fusion of artistry and sustainability resonates with international buyers, ensuring its continued success in global markets.
Pochampally Ikat’s record-breaking achievements underline the enduring relevance of India’s handloom heritage. With robust support from Telangana’s government and a growing global audience, this iconic weave is setting new benchmarks for cultural and economic significance.
