
THE EV DIVIDE: Ather’s Ground-Game Surge vs. Ola’s Retail Retreat
- Editor
- March 19, 2026
- Automobile, Business, Business Trends, Companies & Industry, Tech & Innovation, Technology
- 0 Comments
BENGALURU — A stark contrast in distribution philosophies has emerged in India’s electric two-wheeler (E2W) market. While Ather Energy is doubling down on a massive physical expansion, former market leader Ola Electric is aggressively slashing its storefront count in a bid to stop a financial and operational hemorrhage. Segment 1: Ather’s “Full-Throttle” Expansion Ather Energy, the IPO-bound pioneer of premium …
Continue Reading
